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For Immediate Release

For further information:

Alli, Alliance of Action Sports 

Colleen Hillgard: (630) 908-6334

colleenhillgard@allisports.com 

DEW TOUR SELECTS OCEAN CITY TO KICK OFF 2011 SEASON

Ocean City Stop to Feature Skateboard Bowl and Surfing, July 21-24

Burr Ridge, Ill. – March 24, 2011 – The Dew Tour today announced its complete schedule for the 2011 season, which includes the addition of new host site Ocean City, Md. The first stop of the 2011 circuit, Ocean City’s beach front will be the site of the Dew Tour’s first on-the-sand competition taking place July 21-24.

As the Dew Tour returns to Maryland and marks its first year in Ocean City, the Atlantic Ocean will serve as the backdrop for the first stop of 2011. As the only beach venue in the Tour’s history, Ocean City provides a unique setting for the East Coast leg, and will feature several new attributes exclusive to this event, including a skateboard bowl contest and a surf competition. The event will also include skate and BMX vert and BMX park, as well as a live concert staged on the beach. 

“I can’t wait to kick off the Dew Tour season in my home state, and to have it be the first stop selected for the bowl contests,” said three-time Dew Cup Champion, Bucky Lasek. “The Dew Tour continues to provide new experiences for their spectators and athletes, and I am really looking forward to putting on a show for the home crowd in both vert and bowl events.”

“We’re excited to welcome the Dew Tour to Ocean City, and to be able to differentiate this stop from the rest of the season,” said Ocean City Mayor, Rick Meehan. “Merging action sports with a bustling beach destination exposes both the event and the city as evolving and family-friendly, with a variety of offerings for tourists and locals alike.” 

“Ocean City is set to be a spectacular season-opener, introducing new components to the Dew Tour that can only be provided with the type of venue they have available,” said Chris Prybylo, Alli Vice President of Events and Dew Tour General Manager. “We truly appreciate the passion and support the Ocean City community has shown for the Dew Tour and are looking forward to bringing the Dew Tour back to Maryland.” 

Raising the stakes this year, the prize purse is increased per event along with the year-end bonuses. The full Dew Tour schedule features multi-sport events at each of the four stops, including BMX dirt, park, and vert, as well as skateboarding street and vert. Each event will feature a different mix of disciplines and specialty competitions, exposing each market to fresh experiences. 

The complete 2011 Dew Tour schedule is as follows: 

Event Date Location

Dew Tour at Ocean City July 21-24 Ocean City, Md. – Ocean City Pier

Dew Tour at Portland Aug. 11-14 Portland, Ore. – Rose Quarter

Toyota Challenge Sept. 8-11 Salt Lake City, Utah – EnergySolutions Arena 

Dew Tour Championships Oct. 13-16 Las Vegas, Nev. 

Entering its seventh year, the top athletes in the world will take part in the 2011 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines. The 2010 Dew Cup champions include Chaz Ortiz (skateboard park), Pierre-Luc Gagnon (skate vert), Daniel Dhers (BMX park), Jamie Bestwick (BMX vert) and Brandon Dosch (BMX dirt).

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Dew Tour

The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, more than $2 million in competitive purse, and a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (street and vert) and BMX (park, vert and dirt) along with skateboard bowl, surf and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Nike 6.0, Ball Park, JC Penney, Paul Mitchell, PlayStation®, PowerBar and MyPlash. More information can be found at www.Allisports.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com.