Baltimore media tour valued at more than $13,000 in advertising dollar equivalency
Ocean City, MD Ocean City Mayor Rick Meehan completed a media tour of Baltimore on Wednesday, April 24, generating more than $13,000 in advertising dollar equivalency. The Mayor made five appearances on Baltimore television and radio stations to promote spring and summer events, the return of the Dew Tour, Baltimore Ravens Beach Bash and the town's Lucky Summer of `13 promotion.
Mayor Meehan visited five of Baltimore's top media outlets, including: WBFF-TV Fox 45, WIYY-FM 98Rock, WJZ- TV CBS 13, WBAL-TV NBC 11, and WBAL-AM 1090.
We had a great trip to Baltimore and it's clear everyone is excited for the season ahead, Mayor Meehan said. Media tours are important because they allow us to connect with members of the press and spend more time with them. During my interviews, I was able to promote Springfest, OC Restaurant Week, the return of the Dew Tour and more. Ocean City has something for everyone and this tour served as a great reminder of everything we have to offer.
In addition to encouraging guests to take advantage of Ocean City's many events, Mayor Meehan promoted the town as an affordable and accessible vacation destination and encouraged visitors to connect with the town on Facebook, Twitter and via Smartphone applications.
Media tours will continue throughout 2013 with stops in Washington D.C. and Philadelphia. All media tours are organized by the town's agency, MGH, and coordinated by Donna Abbott, Tourism Director for the Town of Ocean City.